Emotional Driving has released its new campaign with an emotive video starred by several employees from Gonvarri Steel Services and their children. Under the claim “Road safety is also a child’s business”, they become into road safety advisors for their parents, to who they encourage to drive safe in a very original way.
With the increase of travels during Christmas time, GSS aims to reinforce Emotional Driving message: to be even more responsible when driving. Also, this campaign is focused on external public, as Emotional Driving became into a public project in order to disseminate this awareness message among society.
Emotional Driving celebrates like these two years of work with 13 awards and thousands of employees aware. For the third year, there will be introduced new programs included into this growing project.