Our Drivers

Our staff make over 10 million car journeys per year. They have been the prime beneficiaries of Emotional Driving.

Drive safe

Our drivers have taken part in roadshows held in our factories, experimenting road safety with overturning simulators, tests and conferences. They were moved when sharing their messages about “what motivates them to drive safe”, and enjoyed the webseries of four episodes and the official book Emotional Driving: Thoughts to understand road safety optimistically. They have learnt to drive more safely taking part in Road Safety courses.


Emotional Driving webseries include four physical and emotional journeys with four major players in our book, who tell stories explaining how they overcame difficulties from a positive perspective and statinng the need to raise awareness in a various ways.

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