A real project
One of the keys to Emotional Driving’s success in and out of Gonvarri is the project’s honesty and realism. This is a program that has really been created for society. CSR is full of varied and creative motives, because of the need for companies to show their solidarity. But in the case of Emotional Driving everything is real: we work for Road Safety with our products; we want to take care of our people, and Road Safety is a real risk that affects them; our people see it and believe it; it is our people who participate in our campaigns; and the results achieved are also real. They are not statistics, they are lives.
The final balance of these five years of Emotional Driving’s life is positive, hopeful and very gratifying to all of us who have been part of the project. What began as a modest initiative for the workers of the Gonvarri headquarters in Madrid, reaches today many thousands of people all over the world. Our workers have become ambassadors of responsible driving, and in addition, awareness raising campaigns have been introduced in schools, and are experienced with conviction by young people and road
We are aware that there is still a long road to cover and we will continue to work and build partnerships to reduce to zero the number of deaths and injuries caused by traffic accidents.