December 10, 2019

Madrid ends a successful Emotional Driving year 2019 at WRM Congresses

Madrid held last Wednesday the last edition of the What Really Matters Congresses of the year celebrated at Palacio Municipal de Congresos, registering full house.

Around 1,800 attendees witnessed three different speakers: Daniel Caverzaschi was born with a malformation in his leg that never impeded him from becoming Spain #1 tennis player and 14 in the World; Daniel Gómez, at the age of 16 founded Solben in Mexico (Technology Solutions for Bioenergy) that today is present in 24 states; and Antonio Pampliega, who talked about him being kidnapped by Al Qaeda.

Emotional Driving had, once again, an outstanding presence in the Congress. WRM presented its new App, for Android and iOS, boosted by Emotional Driving and Heliocare. Thanks to it, over 10,000 people have had access to the Emotional Driving project, its sensitizing audiovisual campaigns and even to a challenge in which thousands of youngsters have written a message directed to their relatives for them to drive safe.

In line with the digitalization and technologic transformation strategy that the company is facing, Emotional Driving presented an innovative way of transmitting its road safety message. In partnership with Movistar, Emotional Driving presented Frida, a humanoid robot that will raise awareness on road safety among thousands of youngsters around Spain. Frida emphasized the importance of not distracting when driving and using all five senses on the road as part a responsible behavior at the wheel. In addition, called upon feeling that differentiate humans from robots, to remember somebody we love in order to motivate us to drive safe. Frida concluded her appearance by stating “the best message, as the best driver, is the one that reaches its destination”.

WRM is a foundation that seeks to promote the development and the diffusion of universal human, ethical and moral values to the public essentially through the development of cultural activities. Its main activities include national and international congresses, national and international volunteering, talks for companies or publication of books, among other activities.

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