November 20, 2019

Emotional Driving and Movistar raise awareness among over 1,000 youngsters at WRM Congress in Bilbao

Bilbao held last Friday a new edition of the What Really Matters Congresses, celebrated at the Palacio Euskalduna de Congresos y de la Música gathering over 1,000 youngsters.

The GMS Bilbao team witnessed three different speakers: Kenneth Iloabuchi, Nigerian citizen that emigrated to Europe wanting to become a lawyer and in his way was extorted by mafias; Alfonsina Maldonado, when she was 6 months-old suffered an accidented with burns on her left side of the body and lost her left hand, now she is a professional jockey; and the cast of Campeones, showing that beyond their disabilities, they have a lot of superabilities that make them special and brilliant.

Emotional Driving had, once again, an outstanding presence in the Congress. WRM presented its new App, for Android and iOS, boosted by Emotional Driving and Heliocare. Thanks to it, over 10,000 people will have access to the Emotional Driving project, its sensitizing audiovisual campaigns and even to a challenge in which thousands of youngsters will write a message directed to their relatives for them to drive safe.

In line with the digitalization and technologic transformation strategy that the company is facing, Emotional Driving presented an innovative way of transmitting its road safety message. In partnership with Movistar, Emotional Driving presented Frida, a humanoid robot that will raise awareness on road safety among thousands of youngsters around Spain. Frida emphasized the importance of not distracting when driving and using all five senses on the road as part a responsible behavior at the wheel. In addition, called upon feeling that differentiate humans from robots, to remember somebody we love in order to motivate us to drive safe. Frida concluded her appearance by stating “the best message, as the best driver, is the one that reaches its destination”.

WRM and Frida will make the last visit of the year on December 4 in Madrid.

WRM is a foundation that seeks to promote the development and the diffusion of universal human, ethical and moral values to the public essentially through the development of cultural activities. Its main activities include national and international congresses, national and international volunteering, talks for companies or publication of books, among other activities.

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