October 18, 2019

1,500 youngsters from Málaga are involved in the What Really Matters Congress and are impacted with Emotional Driving message

A new What Really Matters Congress took place on October 18 at Palacio de Ferias y Congresos in Malaga before 1,500 attendees.

In this case, the speakers were Maria José Paiz, journalist with Down syndrome and her mother work in order to defend the normality  of disable people and the inclusion of this people in the labor market.  Jorge Font, water skiing world champion at the age of 19, suffered an accident that left him quadriplegic; and Alfonso de Lujan Said, social entrepreneur and co Founder of Parafina Co, small start up founded in 2014 were its mission is to produce sunglasses made by recycled products.

Emotional Driving had, once again, an outstanding presence in the Congress. WRM presented its new App, for Android and iOS, boosted by Emotional Driving and Heliocare. Thanks to it, over 10,000 people will have access to the Emotional Driving project, its sensitizing audiovisual campaigns and even to a challenge in which thousands of youngsters will write a message directed to their relatives for them to drive safe.

In line with the digitalization and technologic transformation strategy that the company is facing, Emotional Driving presented an innovative way of transmitting its road safety message. In partnership with Movistar, Emotional Driving presented Frida, a humanoid robot that will raise awareness on road safety among thousands of youngsters around Spain. Frida emphasized the importance of not distracting when driving and using all five senses on the road as part a responsible behavior at the wheel. In addition, called upon feeling that differentiate humans from robots, to remember somebody we love in order to motivate us to drive safe. Frida concluded her appearance by stating “the best message, as the best driver, is the one that reaches its destination”.

WRM and Frida will visit during the year Palma de Mallorca, Oviedo, Bilbao y Madrid.

WRM is a foundation that seeks to promote the development and the diffusion of universal human, ethical and moral values to the public essentially through the development of cultural activities. Its main activities include national and international congresses, national and international volunteering, talks for companies or publication of books, among other activities

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