November 11, 2019
Brilliant What Really Matters Congress in Oviedo
Last Friday Oviedo held a new edition of the What Really Matters Congresses, celebrated at the Calatrava Auditorium gathering 1,500 youngsters.
40 people of the company witnessed three different speakers: Lucía Lantero, founder of an NGO devoted to help children in Haiti that lost their parents; Toñejo Álvarez, at the age of 16 began its sports career having an accident that left him in a wheel chair and retired him from racing motorbikes but overcame the situation and now he is the first one to drive a motorbike on the sea; and Álex Corretja, nº2 ATP World ranking, 17 ATP titles.
Emotional Driving had, once again, an outstanding presence in the Congress. WRM presented its new App, for Android and iOS, boosted by Emotional Driving and Heliocare. Thanks to it, over 10,000 people will have access to the Emotional Driving project, its sensitizing audiovisual campaigns and even to a challenge in which thousands of youngsters will write a message directed to their relatives for them to drive safe.
In line with the digitalization and technologic transformation strategy that the company is facing, Emotional Driving presented an innovative way of transmitting its road safety message. In partnership with Movistar, Emotional Driving presented Frida, a humanoid robot that will raise awareness on road safety among thousands of youngsters around Spain. Frida emphasized the importance of not distracting when driving and using all five senses on the road as part a responsible behavior at the wheel. In addition, called upon feeling that differentiate humans from robots, to remember somebody we love in order to motivate us to drive safe. Frida concluded her appearance by stating “the best message, as the best driver, is the one that reaches its destination”.
WRM and Frida will visit during the year Bilbao y Madrid.
WRM is a foundation that seeks to promote the development and the diffusion of universal human, ethical and moral values to the public essentially through the development of cultural activities. Its main activities include national and international congresses, national and international volunteering, talks for companies or publication of books, among other activities.